Needing a compelling Valentine’s Day campaign, we set out to make a statement about the good ol’ fashioned flavor of real flowers on Valentine’s. This film captured the stories of a variety of couples and encouraged them to set down technology and embrace the real thing.

Moving the idea of a congruence between the physical and digital space, we wanted to show how many of our affectionate moments are shared digitally but still challenging people to show up in a real and physical way. Flowers are the one true way we can do it right and at the end we are reminded of that.