How do you move fans from a viewer to a participant in their favorite streaming show? Amazon Prime Video’s experiential event invited Hollywood to immerse themselves in the stories they know and love, creating a deeper connection to the characters and their context.

In the Jack Ryan exhibit of Amazon’s experience, our participants needed a show primer, so we cut down an entire season into one segment viewed before they launched into real-life agent training with a virtual introductory lesson on hand-to-hand combat filmed in studio with our stunt coordinators. We are basically honorary special agents now.

Press: Variety

Awards: Clio Bronze Winner