A socially-conscious company working to pay it forward through a commitment to ending homelessness through employment, The Giving Keys was looking for a core values film that went beyond the product and highlighted the people impacted, while also showcasing the product their business is centered on. So we focused on infusing the creation process of the keys into the story. We needed to communicate the core values of the company, while also capturing the beauty of the cause. We highlighted the employees working hard to embody the commitments of the brand and brought in the voices of individuals at all levels in the organization for a rich film embracing experiences.